Customer Hall of Fame
By: Patrick Maguire
Book Chapter: Customer Hall of Fame
Before I start a new post, I’d like to thank all of you who responded to the Q&A that ran in the Boston Globe Magazine last Sunday featuring my blog. Your emails, voicemails, texts and comments on my blog reinforce why we need to carry forward the message and mission of this blog and book. I am grateful for your feedback and participation.
‘Tis the season… It’s time to hear about the good. While gathering research and stories for my book, I realized that in order to provide a good balance, I had to shine the spotlight on the good customers and people, as well as the bad. If we’re going to expose all of the impossible people, we also need to acknowledge and celebrate the people who just ’act right’, as well as those who go above and beyond and restore your faith in humanity.
I was amazed that the domain names ‘customer hall of shame’ and ‘customer hall of fame’ were still available when I purchased them a few years ago. I was equally surprised that ‘server hall of fame’ and ‘server hall of shame’ were available when I bought them last week. All of these domains will be used to gather your stories, and to highlight the good and bad on both sides of the service equation.
Question #14 on the questionnaire for the book reads as follows: Please share your stories from the best customers you have ever had. Nominees for the “Customer Hall of Fame.” (Please email me if you would like a copy of the questionnaire that I am using to gather research.) Here are a few samples:
Submitted by Aaron Adler, owner of Appraisals Unlimited, the largest residential appraisal company in New England, located in Needham, MA. (I’ve enjoyed a great professional relationship with Aaron and his team the last 12 years that I have been in the residential mortgage business.);
The owner of a local mortgage company that I do business with hosted a charity golf event several years ago at a country club on the south shore of Boston. After several hours of playing 18 holes of golf, many of the people were feeling loose from drinking while golfing. As we all know after imbibing alcohol, some people get nasty, some people get sloppy, and some people remain true to themselves. While the host was speaking to the raucous group and thanking them for their charitable contributions, a busboy walking right in front of him dropped a tray full of dirty dishes and glasses that made a mess and a lot of noise as they crashed to the floor. Rather than make fun of the busboy and get a laugh from the inebriated crowd, the speaker stopped and spent at least five minutes helping the busboy clean things up. He then went back to the podium and continued on without a mention of what just happened. I was very impressed to say the least that a CEO took the time to help the busboy and make no big deal about it.
Submitted by Ginger D., 24-years of service industry experience:
I was an account manager at an electronics company when my mom was diagnosed with terminal cancer. I did my best to not allow it to affect my “work face” but one day, one of my favorite clients gently inquired. I told her in very brief terms what was going on, but assured her that it wouldn’t affect the quality of service they would receive. She assured me that they weren’t concerned about my performance, just my well-being. About a week later, I received a small box from her. In it was a card for my mom, and a rental card for 20 movies from our local movie store. I had mentioned that I was renting armloads of movies for my mom to watch during her bedrest.
Please share your stories and nominees for the Customer Hall of Fame.