Neither ‘Friends’ nor ‘Family’
By: Patrick Maguire
Book Chapter: Customer Hall of Shame
I was very fortunate to be invited to “Friends & Family” night at Ribelle, a new restaurant in Brookline, MA, last night. Anyone who is lucky enough to have been included in one of these evenings, knows that they’re a real treat. They can be rough, raw, and akin to watching actors rehearse for a big show. Mistakes are made, and you’re in on the action. You really appreciate showtime when you’ve been behind the curtain.
However, there are some responsibilities that go along with the sneak peek; You ask permission about what’s ok to post on social media, and you don’t post a critical ‘review’ of a restaurant that is a work in progress — especially after eating and drinking for free!!!
Tried ribelle tonight and was not impressed. Loud, weird paper over windows. Not a larger enough menu selection for vegetarian or kosher diners. I won’t be going back.
The “weird paper” the anonymous ‘friend’ or ‘family’ member is referring to, was brown paper taped over the windows because the restaurant was closed to the public!!
Seriously, where do these people come from??????
Here is my response on EaterBoston:
That anonymous comment, including, “weird paper over the windows,” is one of the most ridiculous fucking things I’ve seen in a long time. File under, “You can’t make this shit up.” People like this moron are the reason I started my blog/book project.
Dear Moron- You attended a FREE “Friends & Family” night at one of the most highly-anticipated, Boston-area restaurant openings in recent memory. It is an honor to be included on the guest list of a FREE Friends & Family night. TRUSTED guests (and their guests) are expected to come in with an open mind, a keen sense of their surroundings, and an awareness that these nights are a dry run for The real McCoy, when the restaurant opens its doors to the (critical) public.
In exchange for attending the FREE dinner, guests are expected to give candid, constructive, confidential feedback via email, or a comment card that is furnished by the restaurant. (Yes, Ribelle provided them.) Armed with that info, the restaurant team continues to brainstorm, tweak, train, and “work out all the kinks,” before going “live”.
Your comments about the menu choices are comical, and make it crystal clear that you are clueless about what ribelle is doing. Do you own a computer or ‘smart’ phone? Are you really that dumb?
I was at the dinner last night, and loved the limited # of choices. There are several items (including the octopus) that I want to go back and try. I also loved the food, drinks, hospitality and the room, despite the fact that the chairs were rented and the room is still being decorated. (Still building, working, tweaking, get it, Dummy??)
I hope my comments help, in case you are ever invited to another FREE Friends & Family dinner (as a +1, or an actual “friend”). Oh, and one more thing; Over-tipping is part of the social contract when attending these dinners where your friends invite you into their house to eat and drink, all night, for FREE.
PS- Full disclosure: I was invited to the dinner last night because I am friends with the Ribelle family………..
PPS- If you are a blood “Family” member of anyone at Ribelle, I’m sure they’ll be thrilled at your vow not to return to the restaurant, or to ANY family functions for that matter. End of rant to anonymous moron.